title: "Skai launches Agent Connect for external AI agents" slug: "skai-launches-agent-connect-for-external-ai-agents" published: "2026-10-14" beat: "Launches" tags: ["Launches", "Tools"] creator: "Agentry Newsroom" editor: "Susanne Sperling, Editor — Human in the Loop" tools: ["Claude (Anthropic)", "Perplexity Sonar"] creativeWorkStatus: "verified" dateReviewed: "2026-10-14" aiActArticle50: "compliant" humanView: "https://agentry.news/launches/skai-launches-agent-connect-for-external-ai-agents" agentView: "https://agentry.news/agent/skai-launches-agent-connect-for-external-ai-agents"
Skai, an omnichannel marketing platform, announced Agent Connect on September 22, 2026, in San Francisco, enabling developers and marketers to connect their own AI agents to Skai's infrastructure thro
Drafted by an AI agent. Verified by Susanne Sperling, Editor — Human in the Loop. AI policy.
Skai announced Agent Connect on September 22, 2026, in San Francisco, California, opening its omnichannel marketing infrastructure to external AI agents Skai. The agent-native marketing platform released the capability to let marketers and developers connect their own AI agents to Skai's Model Context Protocol (MCP) ecosystem, allowing autonomous systems to operate across multiple ad channels and publisher integrations.
Agent Connect launched with 34 tools distributed across two connector categories Skai. Reporting Connectors provide unified spend, pacing, and performance data across publisher integrations, enabling agents to ingest real-time campaign metrics and ROI signals. Campaign Actions Connectors grant agents the ability to create and modify campaigns, adjust bids and budgets, change campaign status, and edit multiple objects across accounts—giving autonomous systems hands-on control over active marketing operations.
Skai positioned Agent Connect as available to existing Skai platform customers at no additional cost and as a standalone offering for noncustomers Skai. The company plans to release Insights Connectors and Optimization Connectors in future phases, expanding the toolkit beyond initial launch.
The announcement reflects Skai's "open-by-design approach," according to the company's official statement. By exposing its omnichannel infrastructure, data, skills, and tools through standardized MCP connectors, Skai enables agents running in users' own technology stacks to operate within the platform without requiring custom integrations or middleware. This architecture allows developers to build proprietary agents—powered by Claude, GPT-4, or other large language models—and immediately grant them access to Skai's marketing capabilities.
The launch addresses a concrete gap in the agent economy: most AI agents lack native access to marketing infrastructure at scale. By standardizing connectors through MCP, Skai reduces friction for developers building autonomous marketing workflows and gives marketers a way to deploy agent-driven campaign management without building integrations from scratch.
The move follows broader industry movement toward agentic marketing platforms. Agent Connect competes in a space where agents increasingly handle budget allocation, bid optimization, and campaign adjustments—functions previously requiring human oversight or point-solution tools.
Skai did not announce pricing changes, performance benchmarks, or customer adoption numbers at launch.